Principles of Marketing

Principles of Marketing

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This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.According to White (2004), the Mini helped to popularise the a#39;premium small cara#39; niche in the US, which is now starting to attract competitors as well as consumers. Subaru, Mazda, Toyota and Honda are all reported to be planning to launchanbsp;...

Title:Principles of Marketing
Author: Frances Brassington, Stephen Pettitt
Publisher:Pearson Education - 2006


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